Do you want to know what your customer or consumer is thinking about your product?
Billions of dollars are spent across industries by organizations and product companies to understand just one thing. What is the real consumer perception of their product or service?
When approaching the marketplace either through traditional focus groups or digital means of collecting the feedback, the understanding is cluttered, leaving lot of grey areas and gut feels.
There are many ways of approaching the end consumer or your customer and getting the feedback or an opinion about their perception of a product or a service. But the big challenge remains unanswered as there is bound to be lot of bias in all these approaches.
Due to information dissemination, the bird’s eye view for a CXO tends to always be “Green” while in reality it is mostly “Red”
For the leaders of various functions (Brand, Marketing Sales, Advt., Product R&D), to understand at the grass-root level is expensive, laborious and time taking.
Reporting of issues on the ground start diluting…
Retailers have lot to say….
-Time consuming process in completing the study objectives resulting in delayed go to market
-Interpretation of the opinions given by consumers
-Exorbitant cost restricting cohort size
-Multiple locations means higher manpower
-Insights based on interviewer's perception
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